What are the parameters mentioned in a Media Planning Brief? - brief
I would like to know the entire process of media planning and media buying. What happens in the development program of the advertising agency?
Friday, January 29, 2010
Brief What Are The Parameters Mentioned In A Media Planning Brief?
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A media agency is a company that helps its customers to communicate with current and future prospects of his investment. The various media agency is planning to invest money from their customers, such as the Internet, media or electronic media, ie television, radio or print advertising for products or services that your customers with a limited investment budget, since by the customer. The choice of media for advertising is known as media buying. And the long-term planning of the media is on the customer the money to a strict budgeting and investment planning for the future of the media.
Almost at the time of the mergers and acquisitions or holding ~ Game; "has all the media business 10 years of audit and performance audit was the 10 years + NRS survey of the IRS, complete resolution of the case d 'studies on the basis of fluctuations in the number of eyeballs / reader agree with the IRS or NRS, TAM Service.
Advertising and propaganda, the annual budget and marketing plans and target audience.
Media planning and buying media, the proposal must be made available by the advertising agency.
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